{"product_id":"wella-koleston-perfect-me-hair-color-60-ml-33-66-eggplant-purple","title":"Wella Koleston Perfect Me+ Hair Color 60 ml - 4.0 Medium Brown","description":"\u003cp\u003e\u003cstrong\u003eVibrant Color Results\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDiscover the potential to create stunning colors with natural depth and brightness. This hair color formula is designed to deliver balanced results, helping you achieve the look you desire.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAllergy Support\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith innovative ME+ technology, this hair color may reduce the likelihood of developing new allergies, providing peace of mind while you transform your hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMinimized Hair Damage\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis product is formulated to minimize damage to previously treated hair, allowing you to refresh your color while maintaining hair health.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe recommended mixing ratio is 1:1, ensuring optimal results. For best outcomes, please refer to the package insert for dye mixing and application instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCoverage and Lightening\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis hair color can assist with white coverage and offers the ability to lighten hair up to 5 shades, providing versatility for various styles and preferences.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eLong-Lasting Brightness\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThanks to specially formulated color pigments that bond effectively to the hair, this product helps maintain vibrancy and shine for an extended period.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eApplication Tips\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTo activate the dye, an oxidant is required. Selecting the appropriate oxidant is crucial for achieving the desired results. Ensure that you choose an oxidant compatible with your chosen hair color for the best experience.\u003c\/p\u003e\n\n\u003cp\u003eWhen selecting your oxidant, it is advisable to use the same brand as your hair color. For guidance on finding the right oxidant for your specific application, please refer to the provided table.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47797196456163,"sku":"8005610659787-us","price":29.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7476\/9891\/files\/Wella-Koleston-Perfect-Me-Hair-Color-60-ml-40-Medium-Brown-8005610659787.png?v=1767678920","url":"https:\/\/cosmelio.com\/products\/wella-koleston-perfect-me-hair-color-60-ml-33-66-eggplant-purple","provider":"Cosmelio","version":"1.0","type":"link"}